As per the MCA directorate to propagate Swachh Bharat messaging among the school students, mass level Swachh Bharat sensitization drives were organised by India@75, an initiative by CII, across 22 schools in three cities on the occasion of Teachers’ Day on 5 September 2016. Various activities such as painting & debate competitions on the theme of Swachh Bharat, story writing and team building activities on sanitation & cleanliness took place in government schools in Indore, Gwalior and Delhi.  India@75 partnered with volunteering organisations such as Gramiksha&The Flush Mob for conducting the activities. Children expressed their views on the issues of waste, environment and their dream to see a clean and green India. Through these activities, we managed to reach out to more than 16,000 children and their families. At the end of every activity, all the school children and teachers were made to take the Swachh Bharat pledge.